WP 7 – DISSEMINATION, COMMUNICATION AND EXPLOITATION

The deliverable 7.1 includes complete information about the Web page of the ADMAIORA project. It has been developed with the aim to pursue effective Project dissemination and communication activities. The ADMAIORA Web pages are available online at the address http://www.admaioraproject.com. The website is organised in different sections: “Home”, “Project”, “Consortium”, “Results”, “News & Media”, “Events” and “Contact us”. The Website will be not used as a management tool (actually no private areas have been included): indeed, the Consortium decided to rely on different tools (more flexible ones) for project management. Thus, the Website is exploited as a platform to maximise the dissemination and communication potential of the Consortium and is part of ADMAIORA comprehensive communication strategy. The website is in fact directly linked to social network profiles and the ADMAIORA dedicated Communication Manager will hold these platforms and continuously update them. In particular, the “News & Media” section constitutes the main means to give continuous visibility to the Project Website (and thus to the project activities too), since it highlights not only the ADMAIORA technical activities, but also the European and global topic events and news that are of general interest for ADMAIORA stakeholders, along the whole value chain. This section is directly connected to the ADMAIORA Facebook and Twitter profiles and, together with them, is part of the dynamic project communication strategy.

This document presents the preliminary dissemination, communication and exploitation plan of the project (to be updated and refined through the entire project time-frame) and reports the activities carried out by the Consortium in the initial period, from the kick-off meeting (February 4-5, 2019) to the Deliverable due date (April 30, 2019). The specific aim of dissemination activities is to share the research and pilot experiences with European and international leaders in regenerative medicine, medical devices, biomaterials and nanotechnologies. This will be pursued through different lines of action, namely: (1) the development of a project website, to be continuously improved and updated during the project. It will play a key role in the dissemination of the nonconfidential partners’ outcomes; (2) project brochures and leaflets, which will be used to promote the project at international conferences, fairs, symposia, exhibitions, workshops, but also in non-scientific events (e.g. with stakeholders); (3) graphic renderings and videos, guaranteeing an easy-to-understand representation of the ADMAIORA approach and outcomes; (4) presentations at international scientific and technological events; (5) lectures and seminars given by the academic partners involved in the proposal and (6) publications in peer reviewed, international scientific journals in the different ADMAIORA fields of research. In the Deliverable, expected performances and planned strategies are reported, for all these dissemination activities. The specific aim of communication activities is to increase the project visibility and the awareness of end-users, stakeholders and general population that the project exists and that produces potentially game-changing results. Communication activities have been planned from the outset and will continue throughout the entire project lifetime. They are based on clear objectives and aim to reach different targets groups, thus to complement the dissemination activities. This will be pursued through different lines of action, namely: (1) extensive use of the project website; (2) external links to the project website; (3) social network profiles, managed with constant updates almost on a daily basis; (4) communication events on media (press, internet, TV, radio, etc.); (5) non-specialistic presentations at conferences and fairs dealing with osteoarthritis, medical devices, tissue regeneration, etc., allowing non-specialistic presentations to the general public or to policy makers; (6) development of promotion material, such as roll-up, posters, one page project descriptions, infographics, project gadgets, etc.; (7) Newsletters, focused and adapted depending on the groups of interest; (8) non-technical project workshops to healthcare system actors, stakeholders, OA patients and elderly people; (9) ADMAIORA elderly marathon; (10) informative workshop co-organized with a professional soccer society and (11) communication event co-organized with CONI, at the Olympic games of Tokyo 2020. In the Deliverable, expected performances and planned strategies are reported, for all these communication activities. The aim of exploitation activities is to pave the way to a future clinical and commercial translation of the project outcomes, by defining an exploitation roadmap for the expected main project outcomes, but also from possible lateral ones. In the Deliverable, a general strategy is depicted, with two main products that could arise from the project efforts. A preliminary main business plan is presented for the RegenCart kit (a nanocomposite hydrogel for cartilage regeneration, added with enabling technologies boosting its action). A secondary business plan is also reported for the ArthroPrint tool (a handheld 3D bioprinting medical device). Finally, further lateral business opportunities are mentioned, for the different SMEs involved in the Consortium

This deliverable consists of the Initial Data Management Plan. It describes the general strategy that the ADMAIORA consortium adopted to fulfil the Open Access Research Data Pilot and to create a FAIR ecosystem. The deliverable refers to the chosen repository features, the interplay between data management, dissemination activities and the overall management of the project, taking into account the related legal-ethical issues, where the research data are personal ones. The deliverable includes an introduction, the description of the data management strategy, the general rules to be applied to identified categories of research information, and the specific ones for each public deliverable produced in the project course.

This deliverable consists of the Initial Data Management Plan. It describes the general strategy that the ADMAIORA consortium adopted to fulfil the Open Access Research Data Pilot and to create a FAIR ecosystem. The deliverable refers to the chosen repository features, the interplay between data management, dissemination activities and the overall management of the project, taking into account the related legal-ethical issues, where the research data are personal ones. The deliverable includes an introduction, the description of the data management strategy, the general rules to be applied to identified categories of research information, and the specific ones for each public deliverable produced in the project course.

This deliverable describes the key events organized in the first year of the ADMAIORA project, as devised in the preliminary dissemination, communication and exploitation plan. In particular, the first project-related scientific workshop has been organized during the IEEE/EMBS Engineering in Medicine and Biology Conference (EMBC) in Berlin by the Project Coordinator, Prof. Leonardo Ricotti. During this event, the project strategy and preliminary results were disseminated to a broad audience of potential users, stakeholders, and scientists. A second non-technical workshop has also been organized by the Project Coordinator in collaboration with Dr. Gina Lisignoli from IOR and with the involvement of AMRER, an Italian association of rheumatic patients. Such a second event aimed at describing the project approach and preliminary results to patients affected by osteoarthritis and, in general, to elderly people affected by rheumatic problems, thus to make them aware of the technologies under development in ADMAIORA and to get a useful feedback from them. End-users concrete needs and their opinion of the different project aspects were collected and will be taken into serious consideration by the Consortium, to properly shape technical efforts towards impactful and user needs-compliant results. The deliverable describes the objectives and the details of both events, including an analysis of the patients’ feedbacks.

This Deliverable reports the advancement in the Data Management Plan and the Innovation Management strategy. The Intermediate Data Management Plan (IDMP) includes an update of the Initial Data Management Plan submitted under D7.4 and an integration of the updates that emerged within the project, in terms of data management, curation, and preservation-related rules. The IDMP updates the general strategy that the ADMAIORA consortium adopted to fulfill the Open Access Research Data Pilot and to create a FAIR ecosystem in light of the research data already produced and the ones the Consortium is going to develop in the next steps of the project life-cycle. This part of the Deliverable confirms the strategy aimed at combining data management, dissemination activities and the overall management of the project, including the legal-ethical dimension of research data and it provides a more aware position of the Consortium towards Open Data. The Innovation Management strategy describes how the priorities and initiatives of the Consortium have been orchestrated, thus to successfully pursue exploitation, dissemination and communication initiatives, also identifying appropriate limitations to the Open Access policy drafted in the DMP. This part of the Deliverable evaluates the efficacy of the Innovation Management strategy adopted so far in the project course and if it should be maintained or not in the second part of the ADMAIORA project.

This Deliverable describes the key events organised in the second year of the ADMAIORA project, as devised in the preliminary dissemination, communication and exploitation plan. In particular, the second project-related scientific symposium was proposed and accepted for the 47th European Society of Artificial Organs (ESAO) Congress by the Project Coordinator. Unfortunately, due to COVID-19 pandemic, the 47th ESAO Congress was postponed to 2021. Furthermore, a technical webinar was organised within the event Tech Share Day 2020, with a focus on regenerative medicine and artificial organs. A second non-technical Workshop has also been organised (it will take place in February 2021) by the Project Coordinator in collaboration with IOR, addressing clinical end-users, namely orthopedists, radiologists and other people interested in imaging and diagnostics. Here the speakers will discuss recent developments and potential future applications of diagnostic and therapeutic ultrasound for osteoarticular applications and beyond, highlighting the challenges yet to be addressed and the possible future impact of this technology, highlighting the links with the ADMAIORA project efforts. Finally, this Deliverable describes the following additional communication events: - Two articles describing the ADMAIORA project on a quarterly magazine (Il Notiziario del Malato Reumatico), edited by an association of patients supporting the ADMAIORA project (Associazione Malati Reumatici Emilia Romagna, AMRER); - A TV interview delivered by Prof. Ricotti to the RAI – Italian State Broadcaster, on ADMAIORA and the new frontiers of regenerative medicine; - Press release for a scientific paper published in the journal ACS Applied Materials & Interfaces; - Promotional video “ADMAIORA turns 1 year”, promoted on the social networks.